In the past, tracking of rankings was made with only one thing in mind and that was to see how SEO efforts could translate to rankings and then continue doing things that work well to keep progressing. This kind of rank tracking is still important in the present day. There are other kinds of goals which make it very crucial for businesses.
To see how the SEO efforts will translate to rankings
The idea may seem quite old, but it is still important as time hasn’t changed it even today. It is important to track the changes that you make on-site and off-site so as to see their impact on the rankings. This includes all kinds of changes, including things like changing to HTTPs and even going mobile. When you can correlate the rankings and the efforts you make about SEO, you can see the changes that bring about a positive effect and the ones that don’t. You can focus on the positive areas and let the rest go.
It is always good to make a record of all important changes at the site in the tracking tool that you are using. This helps you attribute the fluctuations within the rankings. There are tools that let you add the different events next to the progress graph.
You can see the keywords and the page that brings you traffic
This is an aspect that is important for different reasons. You can see the queries that are actually bringing you the traffic that you are targeting to the site. This will help you choose keywords wisely in the future. You can find good keywords that are based on terms which tend to perform well and then target the same keywords in other pages that you may own.
With rank tracker, you will be able to prioritize some SEO efforts and then focus on the pages and keywords that are most valuable.
Get an understanding about the things that are causing changes in sales and traffic
If the sales or the visits at the site go down or up, it is important to find out why. Ranking can be among the many things that can affect this. Check on the performance in the organic search as this can help you prevent losses in conversions and traffic, if ranking drops are spotted early, you can prevent losses.
Spotting changes in algorithm early
When you rank track, you will be able to spot updates of spot search engine changes as well as SERP shakeups early. You can then react to changes quickly and embrace an SEO strategy to a certain change in algorithm. This helps you not go down in the search results. Don’t ignore even the smallest changes that may only affect your niche or industry.
Some of the problems that can be encountered include personalization. On average personalization doesn’t affect ranking much. This kind of personalization should therefore be done away with so as to have results that are realistic and unbiased.